What job seekers look for in job adverts

I often point to polls and resources on other websites. However, we have had some fascinating, ‘real-time’ research taking place on our Career Development area.

You may have noticed in the area of the site that there is a poll that asks jobseekers various questions. Recently, we asked:

“What attracts you most to a new role?”

The answers provide a useful glimpse into what motivates candidates to apply to your vacancies.

In order of attractiveness, job seekers are interested in:

1. salary 38%
2. job specification 35.7%
3. location 12.5%
4. reputation 5.7%
5. facilities on site 3.1%
6. conditions e.g. holidays 5.1%

How can you use this information?

If possible, always include the information above in your job adverts. It should be obvious and stand-out from the rest of the text, preferably at or near the top of your advert.

Here’s an idealised example of what I mean:

“Senior marketing director for leading publishing company
£50K-£55K
Central anywhere
Pension, car, share options & relocation package”

Obviously, each advert will need to be written differently. But with something like the above plus enticing advert text, your job adverts will be far more effective.

But don’t just take my word for it, check out our polls.