Adam Greenwood is an Alumni & Communications Coordinator at Sheffield University Management School, previously having worked in Student Services roles at both The University of Sheffield and Sheffield Hallam University. Adam has a special interest in social media, marketing and workplace communication. Adam holds an MA in Online Communications and has had a paper published by Participations - Journal of Audience & Reception Studies (2013). All views expressed in my blog entries are entirely my own and not the views of my employer.