jobs.ac.uk Jobseeker Insights 2026 report explores the motivations, preferences and behaviours of candidates across higher education, further education, and PhD audiences.
Based on responses from a global and highly qualified talent pool, the findings provide practical guidance for institutions looking to attract and engage talent in an increasingly competitive and international market.
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Career Progression
Across all audiences, career progression is the main reason for seeking new opportunities.
Jobseekers are looking for:
Clear development and promotion pathways
Meaningful work aligned to their expertise
Long-term stability and job security
Full-time permanent contracts remain the preferred option, while demand for flexible and hybrid working continues to grow.
Transparency Drives Applications
Candidates prefer clear, informative job adverts.
Jobseekers consistently prioritise:
A concise summary with access to full details
Salary or pay range information
Contract type and duration
Clear expectations and responsibilities
Simple application instructions and deadlines
The biggest frustrations include long application processes, insufficient information, and not hearing back after applying.
Employer Reputation
Candidates are most attracted to organisations recognised as great places to work.
Strong employer appeal includes:
Positive workplace culture
Inclusive and supportive environments
High-quality research, teaching, or professional services
A clear commitment to employee development and wellbeing
A strong employer brand is increasingly important in a competitive talent market.
International Mobility
Global mobility remains a defining trend. Many academic, professional and PhD candidates are open to relocating.
Key relocation motivators include:
Career advancement opportunities
Access to high-quality research or professional experience
Increased salary
International exposure and cultural experience
What This Means for Recruiters
Today’s jobseekers are ambitious, mobile and selective. To compete for top talent, institutions should:
Communicate clearly and transparently
Include salary and key role details upfront
Offer flexible working where possible
Streamline application processes
Promote a strong employer reputation and workplace culture
Organisations that provide clarity, stability and opportunity will be best positioned to attract and retain high-quality candidates.
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